Management of Artificial Intelligence for Enhanced Business Performance

The integration of Artificial Intelligence (AI) into business operations has emerged as a pivotal strategy for enhancing performance and competitive advantage. This article examines the management of AI technologies within business environments, focusing on their application, benefits, and the challenges they present. Through an extensive literature review and empirical analysis, we explore the impact of AI on various aspects of business performance, including productivity, decision-making, and customer engagement. The study provides a theoretical framework for understanding the strategic implementation of AI, outlines the research process, and presents a comparative analysis of AI management practices. Our findings highlight the transformative potential of AI in business, while also addressing the limitations and ethical considerations associated with its deployment. Recommendations for future research are provided to further elucidate the role of AI in driving business success.