AI for Digital Transformation: Strategies for Business Resilience and Growth

Abstract

In the contemporary business landscape, characterized by rapid technological advancements and shifting market dynamics, organizations are increasingly turning to Artificial Intelligence (AI) as a pivotal tool for digital transformation. This paper explores the strategies that leverage AI to enhance business resilience and promote sustainable growth. By examining case studies from various industries, we highlight how AI-driven solutions—such as predictive analytics, automation, and personalized customer experiences—can optimize operations, mitigate risks, and foster innovation. Furthermore, we address the challenges and ethical considerations associated with AI implementation, emphasizing the need for a strategic framework that balances technological advancement with social responsibility. Ultimately, this paper aims to provide a comprehensive understanding of how AI can serve as a catalyst for transformation, equipping businesses to navigate uncertainties and capitalize on new opportunities in a digital-first economy.